1. 1
   Choose the one activation event your email flow should create.once

   • Define the first moment when a user receives real value, such as publishing a project, inviting a teammate, or completing a useful result.
   • Write emails around reaching that moment, not around explaining every feature you built.
2. 2
   Send a short welcome email immediately after signup.once

   • Confirm what they signed up for, show one first action, and set an honest expectation for what happens next.
   • Invite a reply with a specific question. Early replies are customer research, support, and trust building in one place.
3. 3
   Write a four-email follow-up sequence for the first two weeks.once

   • Email one delivers a quick win; email two shows a relevant use case; email three answers a common objection; email four checks in and makes a soft offer.
   • Give each message one purpose and one primary call to action. Stop promotional sequences when someone converts.
4. 4
   Follow up based on behavior, not only time.weekly

   • Help users who did not reach activation, celebrate users who did, and send different guidance to each group.
   • Use plain language and make unsubscribe preferences easy to find and honor.
5. 5
   Review replies, drop-offs, and conversions once a week.weekly

   • Track activation and qualified replies before chasing open-rate vanity metrics.
   • Rewrite the email where users most often stall, and remove messages that add no value.

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