Notes from the wagon.
Practical, honest writing on launching in public, growing after launch, and tracking what actually works.
- Tracking4 min read
How to actually know which channel drove your traffic
You posted in five places and traffic spiked. Which post did it? Without tracking links you are guessing. Here is the simplest setup that ends the guessing.
Read it - Tracking6 min read
Which marketing channel actually makes you money (not just traffic)
Traffic is the easiest number to fool yourself with. Here is how to track which channel brings paying customers, not just visitors, without a data team.
Read it - Growth6 min read
How to get your first 100 users after the launch spike fades
Launch day brought a spike and then a flat line. Here is a concrete 30-day plan to get your first 100 real users, one week at a time.
Read it - SEO6 min read
What is Domain Rating, and how to raise it as a brand-new site
Domain Rating is the SEO number every founder hears about and few understand. Here is what it is, what counts as good, and the realistic way to move it from zero.
Read it - SEO6 min read
Startup directories: which submissions are worth it (and which waste your week)
Submitting to startup directories is the fastest early backlink win, and the easiest way to burn an afternoon on junk. Here is which ones are worth it and how to know.
Read it - Launching6 min read
Product Hunt alternatives: where to actually launch in 2026
Product Hunt is one launch surface, not the only one. Here are the alternatives worth your time, grouped by what each one actually does, and how to know which one sent real visitors.
Read it - Transparency3 min read
Why we track the whole launch, not just the wins
Most launch sites only celebrate winners. We track the whole journey - growing, stalled, pivoted, abandoned - because that is where founders actually learn.
Read it - Marketing4 min read
The first marketing channels to try after you launch
You shipped. Now what? A simple, honest starting order for your first marketing channels, and why SEO usually comes first.
Read it - Marketing4 min read
A weekly marketing routine you can actually keep
Momentum after launch comes from cadence, not heroics. Here is a two-hour weekly loop a solo founder can run forever without burning out.
Read it - Momentum4 min read
Your launch stalled. Here is how to restart it
A stalled launch is not a failure, it is the normal middle. How to tell whether it is a traffic problem or a conversion problem, and the one change to make next.
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