How to Market Your Startup on LinkedIn
Post and connect where B2B buyers are.
By Daniel Smidstrup · Updated July 2026
Slow and steady
Best for
B2B founders and products
Effort
Low
Works best with
Cold DM
What to expect: Traction is slow these days, so treat it as daily showing up over months. For B2B at $100+ a month it is still the best platform there is - your buyers are here.
How to use this LinkedIn guide
Post and connect where B2B buyers are. This LinkedIn guide is designed for b2b founders and products. It covers 5 practical steps, what results to expect, and the mistakes that most often waste time.
Use this as a practical action plan, not a rigid checklist. Start with the setup, keep the recurring actions that fit your schedule, and use the community notes below to compare the playbook with what other founders actually experienced.
Action plan
0/5 done
- 1How to do it
- A visitor should get the customer and the outcome from the headline alone.
- Use Featured for your best proof or next step, behind a tracked link.
- 2
- 3
- 4
- 5
Tips and traps
Do this
- Lead with native value. Test a link in the post against a link in the first comment for your own audience.
- Keep overt product posts to about 1 in 10. The rest is story, lesson, insight.
Avoid this
- Auto-DMing your link to new connections.
- Posting only links. LinkedIn buries them.
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