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Marketing8 min read

Pinterest marketing: how to turn product links into traffic

How to get traffic from Pinterest for a product, store, or affiliate page: set up the account, design pins that get saved, write for Pinterest search, and pin consistently.

A raccoon on a stool pins a mug card to a cork board, with a red thread leading out the window to a village shop.
Key takeaway

Pinterest behaves more like a visual search engine than a social feed. Make vertical 2:3 pins, write titles and descriptions with the words people search, link every pin to the most relevant page, and publish several fresh pins per page over weeks rather than one pin per page once. Pins keep getting found long after a post would have disappeared from a feed.

Most founders skip Pinterest because it looks like a mood board app. That is exactly why it works for the products that fit it. People open Pinterest to plan something: a kitchen, a gift list, a workout routine, a wedding. They search, save, and click through to buy or learn more.

A pin is a vertical image with a title, a description, and a link. Unlike a post on X or Instagram, it can keep sending clicks for months, because people find it through search rather than a feed that refreshes every hour.

Is Pinterest right for your product?

Product typePhysical products, decor, fashion, food, gifts
FitStrong. The product is the picture
Product typeTemplates, printables, planners, courses
FitStrong. People save them for later
Product typeBlogs and roundups with buying advice
FitStrong, especially gift guides and comparisons
Product typeConsumer apps with a visual result
FitGood when the pin shows the outcome, such as a finished design
Product typeB2B software with no visual outcome
FitWeak. Try LinkedIn or search first

A quick test: search Pinterest for the problem your product solves. If the results are full of pins linking to products and articles like yours, buyers are already looking there.

Set up a business account properly

  1. 1Switch to a free business account. It unlocks analytics and lets you claim your website.
  2. 2Claim your domain. Verified sites get attribution on every pin linking to them, including pins other people save.
  3. 3Enable rich pins. They pull the title and description from your page metadata, so pins stay accurate when the page changes.
  4. 4Create a few focused boards. Name them the way people search, such as “Small kitchen storage ideas”, not “Our stuff”.

Design pins people save

  • Use a 2:3 vertical image. Pinterest recommends 1000 x 1500 pixels; taller pins may be cut off in the feed.
  • Show the product in use. A styled shot or a finished result beats a plain product photo on white.
  • Add a short text overlay. A few words naming the benefit or the search, such as “5 desk setups for small rooms”.
  • Make several pins per page. Different images, headlines, and angles for the same link let you see which one people respond to.
  • Keep it honest. The pin should look like what the visitor finds on the page. A misleading image wins a click and loses the visitor.

Write pins for Pinterest search

Pinterest uses your title, description, and board to decide which searches a pin belongs to. Write them like a helpful caption, not a list of hashtags.

  • Find the words people use. Type your topic into the Pinterest search bar and note the suggested searches. Pinterest Trends shows what is rising and when.
  • Title up to 100 characters. Only the first 40 or so may show in the feed, so put the main phrase first.
  • Description up to 800 characters. It does not show in the feed, but Pinterest uses it to judge relevance. Describe what the page offers in plain sentences.
  • Plan for seasons. Pinners search for holidays and events weeks before they happen, so publish seasonal pins early.

Pinterest affiliate marketing: what to get right

Pinterest allows affiliate links, and roundup and comparison pins are a common way to use them. A few habits keep that sustainable:

  • Disclose the relationship. Add a clear note such as “#ad” or “affiliate link” in the pin. In the US, the FTC expects disclosure wherever the recommendation appears.
  • Check each program’s rules. Some affiliate programs restrict linking straight from social platforms or using their product images. Read the terms before you pin.
  • Link to a page you own when you can. A roundup post on your own site keeps working if a single affiliate link breaks, and it builds your own search traffic too.
  • Avoid spam patterns. Many near-identical pins to the same link in a short burst can look like spam. Spread fresh pins out over time.

URL2Pin: turn a product URL into a batch of pins

URL2Pin takes an Amazon, Etsy, Shopify, or blog URL and generates several pins for it, with titles, descriptions, and keywords, ready to download or schedule to your boards. For Shopify and Etsy stores it can use your real product photo instead of a redrawn one, and its roundup mode combines two to six products into one multi-product or comparison pin with an automatic affiliate disclosure.

The free plan includes 10 AI pins and posting your first 3 to Pinterest, and paid plans start at $9 a month billed yearly at the time of writing. Read each generated pin before it goes out: check the product details, prices, and spelling, and swap in your own photo when the AI image does not match what the buyer will receive.

Publish consistently and measure clicks

Pinterest rewards a steady stream of fresh pins over a single burst. A few new pins a day, spread across your best pages, is a sustainable rhythm for a small team. Schedule them so the habit does not depend on remembering.

Judge results by outbound clicks and what those visitors do, not by impressions or saves alone. Add a tracked link to each pin so your analytics shows Pinterest visits separately, and compare signups or sales by source after a month. Pins often take weeks to gain traction, so give a page 30 to 60 days before you decide it does not work there.

Frequently asked questions

How do I get traffic from Pinterest?

Use a business account, claim your website, and publish vertical 2:3 pins that link to relevant pages. Write titles and descriptions with the words people search on Pinterest, and add fresh pins consistently over weeks.

What size should a Pinterest pin be?

Pinterest recommends a 2:3 aspect ratio, such as 1000 x 1500 pixels. Pins taller than 2:3 may be cut off in feeds.

Can you use affiliate links on Pinterest?

Yes, Pinterest allows affiliate links. Disclose the relationship clearly in each pin and check that the affiliate program allows promotion from Pinterest.

How long does Pinterest take to work?

Expect a few weeks before pins gain traction in search. Pinterest behaves more like a search engine than a feed, so results build slowly and then last.

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